WellMatch is a new price transparency product that helps users find healthcare providers and see their personal out-of-pocket costs. It is available on multiple channels, desktop, tablet and mobile phone. The project also included naming, logo design, and a demo video. As the Creative Lead, I led a design team of four on multiple tracks…
This new Blurb product is aimed at casual bookmakers who might want to make a book in an hour or an evening. The new online application is a complement to the existing Blurb desktop app that requires more of a time commitment. The app was built in Flex and uses direct manipulation to mimic how…
Zinio is the largest digital newsstand. This project was about creating a new business model for discovering, purchasing and reading magazines. The project resulted in a responsive prototype of a reader and created a new pricing model. As the Creative Lead, I led a design team on multiple tracks of work from 11/2010 – 08/2011.
This project for Zinio was about creating a new business center for publishers to track magazine sales. It was critical for nurturing the relationship between Zinio and the magazine publishers. I was the lead user experience designer on this project and worked closely with visual designer.
