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For your consideration

 I was recently talking to some dads lamenting The Dad Who Does Everything Better than I Do. You know the one who make great sandwich drawings everyday for his kids’s lunch. Or the one who built a Mission Control Station out of spare parts in the Garage. Even the one who lets his kids jump…

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20 Museum Sites Using Responsive Web Design

 Let’s say you had to guess how many museum websites are using responsive web design. I would have guessed a handful. Doing some pretty quick research I was surprised to find twenty of them–ten in the US and ten international. As I’ve written before, responsive web design makes sense for an organization with limited resources that wants to reach as many people as possible. It can save you from having to develop different apps for different devices and having your content get out of sync. Andrew Lewis at the V&A in London writes persuasively about their decision to design a responsive site last year. As you can see from the list below, the…

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7 Considerations for Your Mobile Strategy

 Next year is a major inflection point for the Internet. We should begin to see mobile Internet users surpass desktop Internet users, according to the venerable Mary Meeker—the “Queen of the Net” and a partner at Kleiner Perkins. More people are becoming mobile-only or mobile mostly. Businesses face new challenges because of this mobile behavior. Whether it’s shopping for shoes while watching your kids on the playground or checking your email, then reading a long-form article while lounging on the couch, consumers expect content to be relevant and the experience intact. On a recent customer research project at Hot, we heard that some people won’t even do business with a company lacking…

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The Trend Towards Mobile Web

 Many of us here have been interested in the idea of the browser-based mobile web. In June, we saw the  first really impressive example of this when the Financial Times moved from an iTunes app to a mobile website. What this means is that readers of this international, business daily will bypass Apple’s iTunes and access the app via the browser. For users, this isn’t a big deal. For a straightforward, mostly-text reading, application the interactions are comparable to the iTunes app. Users get the benefit of not having to install updates and they can still create an icon on their home screen. Unlike others in this space, the team at FT was…

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